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5 content ideas for video marketing

Posted by  -  April 12, 2017

Having a great content strategy goes hand-in-hand with having a strong video marketing plan. Content is everything! It’s important to have a variety of video content on your web page, as every video serves a different purpose. This year, online video will account for 74% of all online traffic. Not only that, 55% of people [...]

There is certainly no shortage of easily accessible outlets where companies can tell their stories. For video there are YouTube and Vimeo. For print-based stories there’s the Internet and social media sites like Facebook, Twitter and Instagram. And of course, there’s the company web site, which if used properly can be a huge repository of [...]

Presentations: go visual or go home

Posted by  -  March 1, 2017

Eric Bergman, a noted professional communicator, speaker and trainer, is clearly not a fan of slide presentations, and for good reasons. In his book 5 Steps to Conquer Death By PowerPoint, Bergman raises several valid points to consider. Among what he calls the common PowerPoint sins are text-heavy slides, long lists of bullets and clip [...]

With video production resources more abundant than ever, it’s astounding that small to mid-size businesses are losing out on a major opportunity by not using the power of video to showcase their products and services online. In a world suffering from poverty of attention, plain text doesn’t cut it anymore. People don’t like to read. [...]

What would Steve do?

Posted by  -  January 1, 2017

It’s a pretty good bet that at some time in your business career, you’ll have to make a presentation to your co-workers, customers or even investors. It’s a very important part of how we tell people what we’re up to. I decided to do a blog about who people think are the best business presenters [...]