Produce powerful engagements that build your brand and generates conversion opportunities online and offline.

The cost of a narrative void

Posted by  -  June 4, 2018

Story isn’t optional. It is critical. Why? Isn’t that the mission statement or vision? No. My most recent listen on www.audible.com was Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. Donald asserts “Most business are creating noise that is confusing customers and that is costing them money. Customers don’t care [...]

Marketing is bad manners

Posted by  -  May 1, 2018

My most recent listen was "Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb. This is a complex book. But I would urge you to stick with it, because there are many refreshing points of view that make you think, looking at the world in a more honest way than most. I was most [...]

Have a process. Trust the process.

Posted by  -  April 2, 2018

I’m often asked what is the biggest mistake that companies make when they set out to have a video created. My answer is always the same: They do not trust the process. It is a complex process, but it is vital to follow it if you want a video that is effective and memorable. The [...]

My latest recommended listen is “Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith. “Most companies and expert services such as lawyers, doctors and accountants think that their clients are buying expertise” says Harry. “Most prospects for these complex services cannot evaluate expertise. They cannot tell a really good tax return, a [...]

The curse of technology

Posted by  -  February 5, 2018

What happened to the undeniable value of craftsmanship as it relates to brand? Does buying Excel make you an accountant? Does buying Word make you a writer? No. So why does buying a camera supposedly make you a photographer? Or a videographer? Seems silly, right? So why are so many marketing gurus telling the world [...]

With lots of time on the road, making time to feed your mind through reading can be challenging, but it’s critical to stay sharp in your business. Back in the days of the cassette tape, Brian Tracy described radio as “chewing gum for the mind”. But what is a busy business owner to do? Attend [...]

Animated Video Greetings for the Holidays

Posted by  -  November 27, 2017

With the spirit of the holidays fast approaching we've come up with a thoughtful and unique way to give thanks and express our gratitude to family, friends and customers who made our progress possible. A great way to say Merry Christmas, Season's Greetings or Happy Holidays, putting a smile on their faces while showing your [...]

While many businesses are crushing it with a well executed video marketing strategy, many are looking for ways to take their strategy to the next level. If you’re already doing video marketing, CONGRATULATIONS! You’re one step ahead from your competitors who aren’t! Stories versus facts and figures If your video results aren’t what you’d hoped [...]

3 best practises for social media video

Posted by  -  October 16, 2017

Video on social media has become a game changing marketing tactic for businesses who embrace it. With consumers scrolling through Facebook, Twitter, and Instagram on their mobile phones, it’s increasingly important to work video into your social media strategy. Forbes magazine reports  that “Today, content only succeeds if it delivers what consumers want, when and how [...]

5 content ideas for video marketing

Posted by  -  June 12, 2017

Having a great content strategy goes hand-in-hand with having a strong video marketing plan. Content is everything! It’s important to have a variety of video content on your web page, as every video serves a different purpose. This year, online video will account for 74% of all online traffic. Not only that, 55% of people [...]