About Warren Leppik

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So far Warren Leppik has created 19 blog entries.

I recently listened to The Experience Economy, Updated Edition, by: B. Joseph Pine II, James H. Gilmore. While some may know this book from back in 1999, this version was updated and released in 2012. The authors share my belief that most companies are doing a poor job of differentiation and are headed into the [...]

Animated Video Greetings for the Holidays

Posted by  -  November 18, 2018

Today is the Santa Claus Parade in Toronto, Ontario. There's no better time to remind everyone of our thoughtful and unique way to give thanks and express our gratitude to family, friends and customers who made our progress possible. A great way to say Merry Christmas, Season's Greetings or Happy Holidays, while showing your appreciation [...]

In a 2018 survey on SmarterCX.com by Oracle, only 32% of respondents feel they have access to the information they need to understand customers’ needs and previous interactions and can apply it to improve their experience. 41% of CS leaders don’t feel confident that they have the information necessary to truly comprehend their consumers. So [...]

Average is over

Posted by  -  September 4, 2018

I recently finished listening to Linchpin: Are You Indispensable? by Seth Godin, I was taken with Seth’s belief that “average is over”.   I would add to that “authenticity is essential” when differentiating your brand.  So, it’s interesting that during the days I was listening to his thoughts, I was also bombarded with ads for online video [...]

My latest listen was “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less”. Given what I do, my ear perked up when author Joe Pulizzi provided, in my opinion, a pretty good definition for Testimonials.  He writes “A testimonial is, figuratively speaking, a quote [...]

The karaoke curse

Posted by  -  July 9, 2018

Just finished listening to Moments of Impact: How to Design Strategic Conversations That Accelerate Change By: Chris Ertel, Lisa Kay Solomon Its amazing how many things apply across all industries and even nicer when an expert in one of those industries agrees with me! In Chapter 8, “Confronting the Yeah-Buts”, the authors referenced three types [...]

The cost of a narrative void

Posted by  -  June 4, 2018

Story isn’t optional. It is critical. Why? Isn’t that the mission statement or vision? No. My most recent listen on www.audible.com was Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. Donald asserts “Most business are creating noise that is confusing customers and that is costing them money. Customers don’t care [...]

Marketing is bad manners

Posted by  -  May 1, 2018

My most recent listen was "Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb. This is a complex book. But I would urge you to stick with it, because there are many refreshing points of view that make you think, looking at the world in a more honest way than most. I was most [...]

Have a process. Trust the process.

Posted by  -  April 2, 2018

I’m often asked what is the biggest mistake that companies make when they set out to have a video created. My answer is always the same: They do not trust the process. It is a complex process, but it is vital to follow it if you want a video that is effective and memorable. The [...]

My latest recommended listen is “Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith. “Most companies and expert services such as lawyers, doctors and accountants think that their clients are buying expertise” says Harry. “Most prospects for these complex services cannot evaluate expertise. They cannot tell a really good tax return, a [...]