About Warren Leppik

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So far Warren Leppik has created 20 blog entries.

We are bombarded with a tsunami of content nowadays. This is the dark side of content marketing. While some would say they are curating and sharing VALUABLE content, I would argue that greater than 80% of this content is nothing more than "cats on a piano." Some are now even using BOTS to scrape the internet for [...]

“Most companies and expert services such as lawyers, doctors and accountants think that their clients are buying expertise” says Harry Beckwith, author of “Selling the Invisible: A Field Guide to Modern Marketing”. “Most prospects for these complex services cannot evaluate expertise. They cannot tell a really good tax return, a clever motion, or a perceptive [...]

While many businesses are crushing it with a well-executed video marketing strategy, many are looking for ways to take their strategy to the next level. If you’re already doing video marketing, CONGRATULATIONS! You’re one step ahead of your competitors who aren’t! Stories versus facts and figures If your video results aren’t what you’d hoped for [...]

I recently listened to The Experience Economy, Updated Edition, by: B. Joseph Pine II, James H. Gilmore. While some may know this book from back in 1999, this version was updated and released in 2012. The authors share my belief that most companies are doing a poor job of differentiation and are headed into the [...]

In a 2018 survey on SmarterCX.com by Oracle, only 32% of respondents feel they have access to the information they need to understand customers’ needs and previous interactions and can apply it to improve their experience. 41% of CS leaders don’t feel confident that they have the information necessary to truly comprehend their consumers. So [...]

Average is over

Posted by  -  September 4, 2018

I recently finished listening to Linchpin: Are You Indispensable? by Seth Godin, I was taken with Seth’s belief that “average is over”.   I would add to that “authenticity is essential” when differentiating your brand.  So, it’s interesting that during the days I was listening to his thoughts, I was also bombarded with ads for online video [...]

My latest listen was “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less”. Given what I do, my ear perked up when author Joe Pulizzi provided, in my opinion, a pretty good definition for Testimonials.  He writes “A testimonial is, figuratively speaking, a quote [...]

The karaoke curse

Posted by  -  July 9, 2018

Just finished listening to Moments of Impact: How to Design Strategic Conversations That Accelerate Change By: Chris Ertel, Lisa Kay Solomon Its amazing how many things apply across all industries and even nicer when an expert in one of those industries agrees with me! In Chapter 8, “Confronting the Yeah-Buts”, the authors referenced three types [...]

The cost of a narrative void

Posted by  -  June 4, 2018

Story isn’t optional. It is critical. Why? Isn’t that the mission statement or vision? No. My most recent listen on www.audible.com was Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller. Donald asserts “Most business are creating noise that is confusing customers and that is costing them money. Customers don’t care [...]

Marketing is bad manners

Posted by  -  May 1, 2018

My most recent listen was "Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb. This is a complex book. But I would urge you to stick with it, because there are many refreshing points of view that make you think, looking at the world in a more honest way than most. I was most [...]