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  • Warren Leppik

5 content ideas for video marketing

Having a great content strategy goes hand-in-hand with having a strong video marketing plan. Content is everything! It’s important to have a variety of video content on your web page, as every video serves a different purpose. This year, online video will account for more than 74% of all online traffic. Not only that, more than 55% of people say that they watch videos online every day. With numbers like that, it’s crazy to not have a locked down video marketing content strategy in place.

1) Demos

If you’re selling a product, have an app, or even offer a unique service, a demonstration video is the best place to start. According to Adobe, online shoppers who view demo videos are 1.81 times more likely to purchase than non-viewers. People love being able to see what you’re offering via video vs. reading about it.


It’s a worthwhile investment to create a stunning demo video to showcase on your front page. Buyers love to see the product before they purchase and it’s a creative way to show off what you have to offer.


2) Testimonials

In an online world full of competitors, trust is everything. In order to set your company apart from everyone else competing for attention online, a testimonial is a great way to speak to prospective customers. People want to know that others like your product or service, and a testimonial video will do just that.

Testimonials are a great way to tell the story of your customer and how your company or product made their life better. Customers love seeing stories about real people and it’s a great way to turn prospects into buyers. Also, testimonials boost customer loyalty when you feature rockstar customers.

3) Get to know us

Just like testimonials build trust, so do “get to know us” style videos. Interview the CEO or founders, or even the staff behind the products and services you offer. Your customers (and prospective customers) want to know your company, especially in today’s world where there are so many companies to choose from.

These videos give a face to the name of your company, and increase likeability, trust, and engagement. Plus, it’s a great way to boost staff morale – a win-win investment in video!

4) Tips & tricks

Tips & tricks video allows your customers to gain a deeper look at how to interact with your product or service. For products, these videos can showcase a recipe, best practices, how-tos, or even advanced ways of using your product. If you have a service, these videos can show off the experts you employ. For example, a cleaning service might showcase videos on how to get stains out of whites, or how to clean a bathroom in less than 15 minutes.

These videos are a ton of fun and create endless amounts of shareable content. Take a look at your Facebook feed, and chances are you’ll scroll pass at least a few posts per swipe! These videos work great with or without sound, making it perfect for social media sharing.

5) Events/Charity

Covering events your company goes to or hosts is a resourceful way of diversifying your video marketing content. Whether it’s a conference, trade show, employee event, or charity event/volunteering – capture it professionally and do a recap! Any event makes great content. These videos show that your company is active in the community and in your field.

Your customers will love seeing your company in action and getting to know you more! Maybe they’ll even stop and say hi at the next event.

The bottom line

Video marketing works best when you have a strong content strategy to back it up. As with all marketing, video content is about quality over quantity. With a clear vision in mind, you can achieve your objectives – just take some time to think about it, plan it out, and get moving!

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