PPC: PAID ADVERTISING
Google AdWords, YouTube and popular social platforms are the backbone of many paid advertising campaigns. Our marketing team selects the right platform(s) and online marketing strategy according to your needs. Online marketing and video ads are extremely effective at getting eyes on your web page and ultimately enticing conversions. Getting started on these platforms is no small feat—while insanely useful and powerful, it takes some knowledge and experience to navigate the waters. Our advertising team consists of offers 10+ years of marketing experience each and has a proven track record. We will work with you to define a customized strategy and execution, based on the videos you want to promote and the results you want to see.
Financial / Insurance
Addressing a common request to see and speak to existing advisors, we had staff share stories of the support they receive that bolsters their success. For sales, we had clients share stories of their positive experiences. President Gary Mandel writes, “It’s a great tool. It saves IFCG time, and prospects can watch when it’s convenient for them.”
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Industrial / Water Treatment
With competitors like GE, Magnus and Nalco, Klenzoid was struggling with how to tell their story. CEO Paul Winsor writes, “You took an anvil off my back. We’d been trying to get anything that worked in marketing. You changed the paradigm. In terms of differentiation, we’ve been trying to say this for 30 years, and you got us to say it right!“
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ONLINE LEAD GENERATION
You have the perfect video and you’re ready to upload it to the internet. While you may be hoping to sit back and watch the views come in, chances are you won’t want to bank on that tactic alone. Since you’ve invested so much time and money creating a video, you can’t just embed it on a homepage and hope it gets found! Use your video as a marketing asset. Online advertising attracts the attention from prospects for online lead generation.
GOOGLE ADWORDS EXPERTS
With over 1 billion active users each month on YouTube alone, Google AdWords is a crucial strategy to implement if you want to get your video noticed. Using Google AdWords in conjunction with YouTube is your recipe for success, and we know how to get you there. YouTube advertising allows you to customize your ad campaign specifically for your video and your audience. Our team has in-depth experience working with paid advertising / SEM services (10+ years experience, 250+ campaigns).
“I’ve been working with Warren Leppik for pretty close to 20 years now and the big advantage for me is that Warren knows my working style. He knows the impossible deadlines that I put him through almost every single project. He understands our company very, very well. It’s comfortable to work with him. And particularly knowing that we’re going to end up with a very high quality video at the end of the day, despite not always having the luxury of time.“