VIDEO PRODUCTION COMPANY
No matter the size of the company, the following statements hold true: (1) The best way to grab someone’s attention is with a great story. (2) Every company has great stories to tell about why people like them. (3) Nine times out of ten, people buy from people they like. As the only medium capable of communicating emotion, video allows you to leverage the enthusiasm of your clients and staff. Video will introduce your company in a compelling and entertaining way through success stories shared by those who know you best – your customers.
Financial / Insurance
Addressing a common request to see and speak to existing advisors, we had staff share stories of the support they receive that bolsters their success. For sales, we had clients share stories of their positive experiences. President Gary Mandel writes, “It’s a great tool. It saves IFCG time, and prospects can watch when it’s convenient for them.”
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Industrial / Water Treatment
With competitors like GE, Magnus and Nalco, Klenzoid was struggling with how to tell their story. CEO Paul Winsor writes, “You took an anvil off my back. We’d been trying to get anything that worked in marketing. You changed the paradigm. In terms of differentiation, we’ve been trying to say this for 30 years, and you got us to say it right!“
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SHOWCASE YOUR BUSINESS
The most critical part of a business video production is determining the story you are going to tell, who you are going to tell it to, and how you’re going to tell it. It may seem simple enough, but it’s actually where the bulk of the work lies and where most “wannabe” corporate video production companies drop the ball. When hiring a corporate video company, more than anything else, you should clarify what will happen BEFORE they arrive with their cameras.
PLANNING & PREPARATION
We begin our process of telling your company story with research about you and your competition. It boils down to knowing the right questions to ask. Digging deeper than the veneer of existing marketing messages, we peel back the layers to get to “the nut”, the true differentiator of your company in comparison to your competition. Next we help you decide how to shoot the video, based on the environments we’ll be shooting in and how you want your brand to be perceived.
“I’ve been working with Warren Leppik for pretty close to 20 years now and the big advantage for me is that Warren knows my working style. He knows the impossible deadlines that I put him through almost every single project. He understands our company very, very well. It’s comfortable to work with him. And particularly knowing that we’re going to end up with a very high quality video at the end of the day, despite not always having the luxury of time.“